Being in business is like swimming in a Big Wide Ocean. Inviting though it may seem, beneath the ocean are perils of which every business owner needs to be wary. Anyone can jump in, but not everyone will survive.

Between 33-43% of businesses fail in their first 7 years of trading. An increasing number never meet the expectations of the business owner.

If you are thinking of starting up your own business or are in your first 10 years of trading, then this book will give you strategies for making sure that you succeed and don't end up another statistic.